Avea
Corporate Website

avea.com.tr

Avea, one of the leading mobile operator in Turkey, approached Tribal DDB to work on a redesign of their web presence. 

My contribution to this project involves conducting stakeholder interviews, user research, developing information architecture, planning content strategy, defining and maintaining visual design guidelines and project management. Visual design courtesy of Savas Ozay

Agency: Tribal DDB
2011–2012

 Final Comps

Final Comps

Discovery & Planning

 

Information Architecture

  Defined off-site and on-site sections, created a mega drop-down allowing to navigate deep down in product & service hierarchies meeting both business and user goals.

Defined off-site and on-site sections, created a mega drop-down allowing to navigate deep down in product & service hierarchies meeting both business and user goals.

Designed page elements inside/out approach (designing from the epicenter)

 

Wireframes

Home Page

Mega Dropdown

Tariffs & Offers

 Voice Tariffs

Voice Tariffs

Product Listing Page

 

Phones & Devices

Devices main section

Device details

Devices under a category listed on a grid

Support & Self-Help

Self-care main topics

Previews of articles on grid item hovers

Articles listed under a topic

Customer support article

 

Standard Services

 

Value Added Services

Section home page

Services are clustered by tags 

 Service category listing with a ‘hero’ display

Service category listing with a ‘hero’ display