Yekta Gurel

Interaction Designer

P +44 7428 487263
E me [a]


Principal Designer, Nanonude Limited, London

“Humanizing Technology”
Founded Nanonude to offer freelance design services in London. Looking forward to taking on projects at any stage for all size companies from large multinational brands to ambitious start-ups.

Sep 2016 – Present

UX Designer, OneFlow Systems, London

Working on couple of exciting features and a new product from ground up in open collaboration with the product manager and development teams. Solving UX and interaction design challenges that manifest themselves through prioritization, scope, "fitness" with existing products and limitations within technical systems.

May 2018 – Present

Interaction Designer, Project Interactions, New York

Design research and experience journey mapping for a simple at-home genetic test for newborn developed by Sema4 Genomics.

Had the opportunity to step in as an interim interaction designer at Elsevier. Joined their fresh design team in early sprints of the build phase for a new product that I previously took an active part in ideation and concept elaboration.

Collaborated with Elsevier to create a collective academic publishing platform.

Jan 2017 – Jan 2018

Digital Product Designer, Woisio / Olea Software, Istanbul

First and only product design hire. Had my  nger in too many pies, everything design related from landing pages to investor decks. Introduced agile methods to the dev team. I did guerilla user research, ideated many solutions, made product decisions, prototyped some, hammered out which works best for us. Failed early and often. Gained well-versed experience at cross-platform delivery for web/mobile/tablet/TV.

June 2012 - Jun 2016

Freelance Design Researcher, Ethnogram, Istanbul

User experience design, service design, design research and ethnography. Worked as a freelancer on sev- eral projects spanning over more than 2 years.

Jul 2012 – May 2015

User Experience Manager, Tribal Worldwide, Istanbul

Managing a diverse and high-achieving user experience team, consisting of information architects and designers. Clients worked for: Telecommunications (STC, Turk Telekom, TTNET, Avea), Finance (Akbank, Finansbank), FMCG (Ulker, Milupa Aptamil, Frito Lay), Media & Entertainment (Babylon, Smirnoff), Durable Goods (Arcelik)

Apr 2010 - May 2012

User Experience & Interaction Designer, Rafineri (formerly Trafo Interactive), Istanbul
Creating information architecture and crafting user interface design for websites and digital products.

Nov 2009 - Mar 2010

Digital Design & Web Standards Specialist, Manadigital, Istanbul
Adapting agency project lifecycle to produce research-based, user centered, web standards compliant products. As member of technical staff, worked on programming front-end design. 

May 2008 - Mar 2009 

Experience Architect, Emedya Design, Istanbul

Jun 2007 - Mar 2008

Web Developer, Emedya Design, Istanbul

Aug 2005 - Jul 2006



  • Product Design, Interaction Design

  • User Interface, Visual & Brand ID Design

  • Web Development (HTML, CSS, Javascript)

  • Documentation & Prototyping (user stories, diagrams, flowcharts, wireframes, mock-ups)


  • Product Management

  • Project Management

  • Usability/Heuristics/Metrics Analysis 

  • Content Strategy & Planning

  • User Research & Testing


  • Design thinking, design sprint, user interviews, benchmarking, gathering feedback, collaborative innovation, microcopywriting

  • Bridging technical & design teams

  • Document reviews from research/brief phase to final specs


  • Omnigraffle, Keynote, Balsamiq Mockups, InVision

  • Adobe Creative Suite (PS, AI, IND, FL) 

  • HTML, CSS, Javascript 

  • Agile Development (Pivotal Tracker, Trello, JIRA)


Exchange year, M.Sc in Interaction Design, 2006 - 2007
Malmö högskola, Malmö, Sweden

Graduate coursework, M.Sc in Industrial Product Design, 2006 - 2008
Istanbul Technical University, Istanbul, Turkey

B.Sc Degree, Industrial Product Design, 2001 - 2006
Istanbul Technical University, Istanbul, Turkey

Relevant Coursework

Interaction Design: Fashion & Technology, Art, Culture & Design, Research in Interaction Design, Mass Media Interactive Media, Critical Design

Product Design: Design Semantics, Intellectual Property and Design, Future Directions in Design, Advanced Design Project I/II

Bachelors: Rapid Visualization, Design Theory & Methods, New Product Development, Multimedia Design Studio

Achievements & Experiences

Class, Demystifying User Experience by Andrea Coens and Mrudula Kodali, General Assembly, San Francisco, CA. Aug 7, 2014

Workshop, Don’t Make Me Stare: Scaling UX Design for Fleeting Attention by Alfred Liu, Design of Wearables at CCA, San Francisco, CA. Aug 6, 2014

Meetup, Fireworks to Frameworks: Designing in the Browser by Jason Wilkens, San Francisco, CA. Aug 5, 2014

Global Service Jam, Istanbul. Mar 11-13, 2011

Workshop, CODE as a Creative Instrument by Karsten Schmidt, Istanbul. May 15, 2010

Workshop, HYPE: Accelerating Creativity in ActionScript3 by Joshua Davis, Istanbul. May 9, 2010

Workshop, Making Things Talk by Tom Igoe, Istanbul. May 22-24, 2008

Wiring Workshop by Hernando Barragánamber festival, Istanbul. Feb 28-Mar 1, 2008

Speaker in Paper Session, "A Collaboratively Produced Do-It-Yourself Newspaper" Wilkens, K. and Blasco López, C. and Gürel, Y. and Pérez, V. The Second Nordic Design Research Conference, Stockholm. May 29, 2007

Participant, 5 Senses of IstanbulSaloneSatellite, Milano Italy. Apr 18-23, 2007

Voluntary Work, Future Design Days "Share – The Power of Collaboration", Stockholm Sweden. Nov 13-14, 2006

Participant, ME Design: Forms of the Mediterranean, "New Packaging Design Solutions for Traditional Turkish Food Products", Genoa Italy. Nov 5-6, 2004

Winner, Best Personal Website Award, "Internet TV Magazin" TV Show, TRT2, Izmir Turkey. 1999


Wilkens, K., Blasco López, C., Gürel,  Y., Pérez, V. (2007) A Collaboratively Produced Do-It-Yourself Newspaper, In the Proceedings of the Second Nordic Design Research Conference, May 27-30, Stockholm, Sweden